Pulse Music has scanned through the list, and we present to you, 10 crucial observations from the list.
The highly-anticipated list of nominees of The Headies 2016 has been released.
The
list which comprises of 21 categories covers different genre of
Nigerian pop music culture. The complete of nominees was created for the
year in review: July 2015 – June 2016.
Pulse Music has scanned through the list, and we present to you, 10 crucial observations from the list.
Tekno’s ‘Pana’ and ‘Duro’ missing from list
It’s tough luck for arguably the MVP of
Nigeria pop music on this one. The star has had a string of hit songs
making him a shoo-in for some of the biggest honours in outstanding
performances. But he got only a ‘Next Rated’ award for all his efforts.
According
to the organisers of the Headies, the year in review is between July
2015 – June 2016, with only songs released within these period eligible
for consideration and nomination. But dates of the release of his
biggest songs may have worked against him. Tekno released the smash hit
‘Duro’ June 2015, a month before it would have been eligible for
consideration by the Headies organisers. And then his next smash hit,
‘Pana’ was released in July 2016; a month after the window of
consideration.
At least he got a nomination though.
None of Yemi Alade’s song was nominated but she’s in for best artiste
Yemi Alade continues to tower over almost
every female on the continent, in terms of reach and branding. But at
home, where her core fan base is located, the singer’s singles are not
exactly hits. During the year in review, Yemi Alade dropped her
sophomore album “Mama Africa”, and has gone on to promote the project.
But
no single off the project made the list. This just feeds the school of
thought which holds the opinion that the singer’s charm and success is
as a result of branding, PR and many other components working together
as a whole. Isolate the music, and scrutinize it, and it fails to really
hold up.
Chocolate City only has Koker…and perhaps Jesse Jagz
Chocolate City has to be one of the highest winning Headies Awards. But
they have been in indifferent form over the years. The Headies confirms
it, with Koker’s ‘Kolewerk’ being the only current artistes in their
rooster nominated for this year’s awards. There’s also Jesse Jagz’s
‘Jaga Love’, but at the moment, he isn’t a Chocolate City artiste.
Connect was produced by T-Spize, not Masterkraft
Masterkraft was nominated for the Best
Producer Awards, with his credentials gleaming with credits for the
smash hit songs by Phyno – ‘Fada fada’ and ‘Connect’.
But problem is…TSpize produced ‘Connect’. This was a blatant error. How does that category swing now? Take out ‘Connect’, and reevaluate Masterkraft’s chances?
Adekunle Gold’s ‘Pick Up’ is not an alternative song
The Best Alternative Song category is
described as a voting category for the artiste whose songs reflect any
form or style of music which falls outside the mainstream of recent or
past popular musical trends. Out of all the nominees for this year,
Adekunle Gold’s ‘Pick up’ sticks out like a sore thumb on the list.
And
that’s because it has no business being on that list. The song is
Highlife, which went pop. It does not reinvent the wheel, neither does
it go a direction that nobody has ever heard. It’s Highlife, and
Highlife has been with us since we were born.
Great song, wrong category.
Best Video of the year nominees don’t have their best work on display.
The 2016 Headies Nomination list for Best
Video reads: A voting category for the best conceptualist, best directed
and most exciting video in the year under review. This award goes to
the video director.
And here is the official list.
- Emergency (D’banj) – Unlimited La
- Mary (Seyi Shay) – Meji Alabi
- Soldier (Falz Tha Bad Guy) – Clarence Peters
- Made For You – Banky W
- Bad – Tiwa Savage feat. WIZKID – Sesan
But problem is, some of the artistes out here do not have their best works out. Perhaps they meant this:
- Emergency (D'banj) - Unlimited LA
- Right Now (Seyi Shay) - Meiji Alabi
- Soldier (Falz Tha Bad Guy) - Clarence Peters
- High Notes (Banky W) - Banky W
- African Waist (Tiwa Savage)
Number of nominations are irregular
This
year, formatting of the nominees list is a bit incongruent. Where some
categories have as low as four nominees, some had 5, others 6, and 8. It
has been the same for the past two years, but this is the first year
that 8 nomineees have been recorded for one single category: Best Pop
Single.
A-Q and Boogey got two nominations each
A-Q and Boogey are the biggest winners of the night with two nominations
each. The duo are generally regarded as underground insiders and
mainstream outsiders leading the genre.
But this year, they got the Headies
Mainstream nominations for Hip-hop, in two categories: Best Hip-Hop and
Lyricist On The Roll.
The Most Accurate Nomination Category: Best Street-Hop Artiste.
In all the expected conversation and drama,
only one category can never be faulted by the Headies, and it’s the
“Best Street-Hop Artiste.
The categories
looks balanced with the big names dominating alongside the real street
hop acts who have had songs to rock the country. They are Small Doctor
(Gbera) and 2T Boys (‘Customer Dada Ni’)
Biggest Surprises of The Headies List
The biggest surprise names to make the lists include
Aramide: Next Rated
A-Q: Best Hip-Hop and Lyricist On The Roll.
Boogey: Best Hip-Hop and Lyricist On The Roll.
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